1. Data protection at a glance
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information on the privacy aspect, please refer to our privacy statement below.
Data collection on our website
Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's imprint. At the same time, the operator is considered the controller in terms of data protection.
How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form. Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or the timestamp when you have accessed the site. These data are collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyse how visitors use the site. As an established customer, you might receive information material from us at irregular intervals if you did not object. You can of course object at all times when contacting the controller.
What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be rectified, restricted, or erased. You can contact us at any time using the address given in the legal notice if you have further questions about privacy and data protection. You may also, of course, lodge a complaint with the supervisory authority.
Analytics and third-party tools
If you consented, by visiting our website, statistical analyses may be made of your surfing behaviour. This happens primarily using cookies and analytics. The analysis of your surfing behaviour is anonymous, i.e. we will not be able to identify you from this data. You can withdraw your consent to this analysis at any time. Additionally, you can prevent analyses by using certain tools. Detailed information can be found in the following privacy statement.
2. General information and mandatory information
We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy statement. We recommend that you call up this privacy statement regularly, as it is constantly being improved. If you use this website, various sorts of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy statement explains what information we collect and what we use it for. It also explains how and for what purpose this happens. Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. A seamless protection of your data from third-party access is not possible.
Notice concerning the controller
The controller for processing data on this website is:
Wacker Neuson SE
80809 Munich, Germany
Phone: +49 - (0)89 - 35 402 -0
The controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, e-mail addresses, etc.).
Unless a more specific storage period has been specified in this privacy statement, your personal data will remain with us until the purpose for which the data is processed no longer applies. If you have a legitimate request for deletion or withdraw your consent to data processing, your data will be erased, unless we have other legally permissible reasons for the storage of your personal data (e.g. tax or commercial law retention periods); In the latter case, the erasure will take place after the cessation of these reasons.
Note on data transfer to the USA
On our website, among the tools we use are ones from companies based in the USA. If these tools are active, your personal data may be transferred to the US servers of these companies. We would like to point out that the USA is not a safe third country in terms of EU data protection law. US companies are obliged to disclose personal data to governmental security authorities with no possibility for you as a data subject to take legal action against this. Therefore, it cannot be prevented that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
Withdrawal of your consent to the processing of your data
Many data processing operations are only possible with your explicit consent. You may withdraw your consent at any time with future effect. An informal email making this request is sufficient. The lawfulness of the data processing carried out up to the time of withdrawal remains unaffected by the withdrawal.
Right to object to data collection in particular situations and to direct marketing (Art. 21 GDPR)
IF THE DATA PROCESSING IS BASED ON ART. 6 (1) LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 (1) GDPR). IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21(2) GDPR).
Right to object to data collection in particular situations and to direct marketing (Art. 21 GDPR)
If there has been a breach of data protection legislation, you as a data subject may file a complaint with the supervisory authority. The supervisory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. You can find more information about complaints and lodging in the German federal system here:
The supervisory authority for Wacker Neuson SE is:
Bayerisches Landesamt für Datenschutzaufsicht
91522 Ansbach, Germany
Right to data portability
You have the right to have data, which we process in automated form on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.
Information, restriction, erasure
Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to rectification, restriction or erasure of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint. Please note that erasure may not be possible if we are legally obliged to retain the data.
Right of restriction of processing
You have the right to request that the processing of your personal data be restricted. To do so, you can contact us at any time at the address given in the imprint. The right of restriction of processing exists in the following cases:
- If you dispute the correctness of your personal data stored by us, we usually need time to verify this. For the duration of the review you have the right to request restriction of the processing of your personal data.
- If the processing of your personal data was/is carried out unlawfully, you may demand the restriction of the data processing instead of erasure.
- If we no longer need your personal data for the purposes of processing, but need it for the exercise, defence or assertion of legal claims, you have the right to request restriction instead of erasure of your personal data.
- If you have lodged an objection in accordance with Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data may be used - by exclusion of their storage - only with your consent, or for the assertion, exercise or defence of legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of your browser changes from "http://" to "https://" and by the lock symbol. If the SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
3. Data protection officer
Statutory data protection officer
We have appointed a data protection officer for our company:
Data Privacy Officer of Wacker Neuson SE
80809 Munich, Germany
Phone: +49 89 35402-0
4. Data collection on our website
Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
These data will not be combined with data from other sources. The basis for data processing is Art. 6 (1) lit. f GDPR, which allows the processing of data to fulfil a contract or for measures preliminary to a contract.
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. In order to be able to process and answer your inquiry, we will pass it on internally to our sales companies (as affiliated companies) and the sales partner responsible for you, exclusively for this purpose. If your company is located in a country outside the European Union, you may be assigned to a sales partner in a third country. In this case, your data entered in the contact form will also be transmitted there. We also understand your voluntary contact as consent that you consent to the transfer of your personal data to the third country related (Art. 49 (1) GDPR).
The processing of the data entered in the contact form is thus exclusively based on your consent (Art. 6 (1) lit. a GDPR). You can withdraw this consent at any time. For this purpose, an informal email to us is sufficient. The legality of the data processing operations carried out up to the time of withdrawal remains unaffected by the withdrawal. The data entered by you in the contact form will remain with us until you request us to erasure it, withdraw your consent to its storage or until the purpose for which it was stored no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
5. Analytics and advertising
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The storage of Google Analytics cookies takes place exclusively on the basis of your consent (Art. 6 (1) lit. a GDPR). Your consent also means that the information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there (Art. 49 (1) GDPR). Google refers to standard contract clauses for compliance with the so-called "suitable guarantees" for this data traffic to the USA. Google answers further questions in the help pages for Google Analytics under: https://support.google.com/analytics/answer/6004245?hl=en
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google for use within member states of the European Union or in other states that are party to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.
In addition to using our cookie control banner, you can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objecting to the collection of data
You can prevent the collection of your data by Google Analytics when visiting our website the first time by clicking on the deactivation box. For more information about how Google Analytics handles user data, see Google's privacy statement. It also contains a how-to of how to set an opt-out cookie: https://support.google.com/analytics/answer/6004245?hl=en.
We have concluded a contract with Google for data processing in the meaning of Art. 28 GDPR.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
In the context of Google AdWords we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser places on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page.
Every Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are informed of the total number of users who clicked on their ad and who were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. The storage of "conversion cookies" takes place exclusively on the basis of your consent (Art. 6 (1) lit. a GDPR). You can revoke your consent at any time with effect for the future. If you do not wish to participate in tracking despite your consent, you can object to this use by slightly deactivating the Google Conversion Tracking cookie via your Internet browser under User Settings. You will then not be included in the conversion tracking statistics.
You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. Please refer to the respective help pages of the browser you are using. In addition, you have the possibility to actively influence the setting of corresponding cookies via our Cookie Control Banner. If you deactivate cookies or do not give your consent, the functionality of this website may be restricted.
Newsletter based on your subscription via the registration form
If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties. The processing of the data entered in the newsletter registration form is based on your consent (Art. 6 (1) lit. a GDPR). You can withdraw this consent at any time. All you need to do is send us an informal message by email. The lawfulness of the data processing operations carried out up to the time of withdrawal remains unaffected by the withdrawal.
Newsletter based on other consent from you
You can decide to receive the newsletter based on your consent. This is the case, for example, if you have signed our consent form and ticked "email" there. The data provided in this form will be processed on the basis of your consent (Art. 6 (1) lit. a GDPR). You can withdraw this consent at any time. All you need to do is send us an informal message by email. The lawfulness of the data processing operations carried out up to the time of withdrawal remains unaffected by the withdrawal.
Withdrawal of consents to the sending of newsletters
You can withdraw your consent to the storage of data, the email address and its use for sending the newsletter at any time, for example by clicking on the "unsubscribe" link in the newsletter or by email to us. The legality of the data processing procedures that have already taken place remains unaffected by the withdrawal.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from all distribution lists after you unsubscribe from the newsletter. Data that has been stored by us for other purposes (e.g. email addresses for the member area) remains unaffected.
After you have been removed from the newsletter distribution list, your email address may be stored in a blacklist by us to effectively prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with legal requirements when sending out newsletters (legitimate interest in the sense of Art. 6 (1) lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest. In this case please contact us by mail.
Newsletter on the basis of our regular customers
If you have given us your email address in connection with the purchase of goods or services, we will include you in our system as an existing customer. In this case, we assert our legitimate interest in informing you about similar goods and services and may send you our newsletter (legitimate interest within the meaning of Art. 6 (1) lit. f in conjunction with recital 47 GDPR). You can object to the sending of the newsletter at any time, provided that your interests outweigh our legitimate interest. To do so, please click on the field "Unsubscribe Newsletter" in the newsletter or contact us by email.
7. Plugins and tools
Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our sites equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an attractive presentation of our online offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 (1) lit. f GDPR.
We use the map service of Maxpbox Inc, 1999 Bryan Street Suite 900, Dallas, Tx 75201, USA.
On the map service you have the possibility to search for the nearest branch offices or dealerships offering our goods and services by entering addresses, postal codes etc. The data you enter will be transmitted to Mapbox, converted into geo-coordinates and compared with the maps. Then the map section in your browser or end device that comes closest to your search will be displayed and we will show the appropriate branch offices or sales partners based on the geo-coordinates. The input of corresponding data by you to calculate the geo-coordinates is exclusively voluntary.
Alternatively, your location may also be detected if you have allowed this in your device settings - e.g. on your browser or end device. We have no influence on this data transfer (see next sections).
The use of Mapbox is in the interest of an attractive presentation of our online offers and an easy findability of the locations indicated by us on the website. This represents a legitimate interest in the sense of Art. 6 (1) lit. f GDPR. If you enter data on the pages, the data will be processed exclusively on the basis of your consent (Art. 6 (1) lit. a GDPR). You can withdraw this consent at any time. For this purpose an informal notification by email to us is sufficient. The lawfulness of the data processing operations carried out up to the time of withdrawal remains unaffected by the withdrawal.
You may be prompted by the aforementioned map services to have your location determined by the browser or end device you are using. The use of the location release is completely voluntary. Under certain circumstances, additional data may be transmitted to the provider of the browser or end device when using the location release, which we cannot influence and are not responsible for. Please refer to the help pages of the browser or end device you are using for further information.
Data Privacy Statement, Wacker Neuson SE, last revision: September 2020